How To Build And Manage Your
Ezine -
Strategies To Develop Your Customer Base
Well, you've got your Ezine all set to go. The content is great, the
look is great, and you're all pumped up to get everyone on the
Internet to see it. That's when it hits you.
How do I do that?
Unfortunately, the old saying "Build it and they will come" does not
apply to the Internet. The sad truth is, just building an Ezine, web
site, or anything for that matter does not guarantee that anybody is
going to see it. In order for that to happen, you need to go out and
get the people to come. That leads us to the big question.
How do I do that?
Ah yes, we already asked that question, didn't we. Well,
fortunately, there are a number of ways to develop your customer
base to your Ezine. We'll touch on just a few of them here so you
can get an idea.
There are many more than these.
One way to get the word out about your Ezine to a mass of people at
once is to register with a safelist submitter service. This is a
service that will allow you to submit an ad to hundreds, even
thousands of safelists all at once. This has the potential to reach
hundreds of thousands of people in one shot. The services are
relatively inexpensive and many come with other benefits besides. Do
some shopping around to see the best deals that you can get.
Another way to make your Ezine known to the Internet is through
message boards and forums. This takes a little bit more manual work
but is more of a personal approach. By going to these forums and
letting people know that your Ezine exists, maybe even offering some
incentives for them to sign up, you'll probably get a faster sign up
rate than with most other methods. You can easily find a number of
forums to visit through search engines.
Of course you can always go the route of submitting your Ezine to an
Ezine submission service. This is a service that specializes in
making the Internet know that your Ezine exists. Make sure you
follow their rules when doing this because they don't allow any ad
submissions.
This is purely a news release to let them know your Ezine exists.
The problem with these services is that there are so many Ezines
submitted each day, it is easy for yours to get lost in the soup.
Whatever strategy you use for letting people know about your Ezine,
make sure that you offer them some kind of freebie for, say, the
first 100 sign ups. Maybe give away some software or an ebook you've
written. Sometimes you have to give a little to get a lot. If people
believe that they are getting something of value, they will be more
likely to want to sign up with your Ezine. From there, as long as
you keep providing them with good content, they will continue as
subscribers and potential customers.
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Copyright 2006 – Ken Mathie. Editor PMCezine...
You are free to reproduce this article as long as no changes are
made, the author's name is retained and the link to our site URL
remains active.
