Now that you understand the benefits of offering your own Ezine
newsletter and you've decided that you want to do just that, the next
thing you need to know is just how to go about doing this. Creating
and publishing your own Ezine or newsletter is not a cut and dried
"one way to do it" kind of thing. There are many options available to
you from the very simple to the very complex. We'll cover a few of
your options, though this list is by no means extensive. But you will
get the idea.

An Ezine can be as simple as sending your subscribers a single email.
It doesn't have to be formatted in any fancy way and can be delivered
by a simple auto responding service. While these type of Ezines are
not much to look at, if they contain content that is relevant and
people find interesting, they're not going to care that it's a simple
email letter. They'll wait with bated breath for each issue. As for
the auto responder itself, you can either get an outside service to
send these out for you or get your own list server. The downside to
getting a service is that you have to put up with them including their
ads in your Ezine. The plus side is that they handle all the opt-in
and opt-out procedures. By getting your own list server you have to
take care of everything yourself. For beginners, it's probably better
to have somebody handle your Ezine mailings for you.

Moving up from the simple email newsletter, you can actually publish
an Ezine that can be quite fancy looking. This can be done either in
HTML form or PDF format. In either case your Ezine can contain some
serious graphics as well as multiple sections. Some Ezines are as
complex as real world magazines, containing sections for different
articles on several topics and maybe a few ads sprinkled throughout.
You want to keep the advertising to a minimum or your Ezine will look
like one big sales pitch. You want your Ezine to be content over ads.

When actually creating your Ezine, if you're the artistic type, you
can create the look of it from scratch with your own custom graphics,
logos, etc. If you're not that artistic, you can go online and get
ready made templates to use. There are some places you can go to get
free templates but you get what you pay for. The free templates aren't
going to look all that great and most likely many people are using
them. Your Ezine is not going to stand out. Buying a template will at
least bring you up to the next level as not as many people will be
using them and you'll have a lot to choose from. Your best bet though
is to create your Ezine from scratch, giving it just the right look.

Once you've created your own Ezine format, the next step is to
actually get some content for it. That will be the focus of our next
article.

Ken Mathie is the founder of the Members only website, HomeBizNiche.com... 
I'll Personally Show You How I Run My Own Online Business And 
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Copyright 2006 – Ken Mathie. Editor PMCezine...
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the author's name is retained and the link to our site URL remains active.