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Today's Article: Why Offer Your Own Ezine Newsletter?
Good question. One with many good answers. While the ultimate goal of
every Internet marketer is to make a sale of some kind, Ezines can get
you to that point in more ways than one. Some directly and some not
so.
The word "Ezine" is actually short for Electronic Magazine, which is
one that is emailed to a list of subscribers. There are many different
Ezines depending on what it is you're interested in. Not every Ezine
has to do with making money on the Internet. Some Ezines are monthly
newsletters that keep people informed about the latest video games or
other products. People subscribe to Ezines because they want to be
kept informed about that particular topic, which ever it may be.
So, why offer your own Ezine? The answer is not as obvious as some may
suspect. Yes, of course you want to get subscribers in order to
ultimately make a sale, something which actually happens much farther
down the road, but an Ezine will do much more than that.
For starters, by offering your own Ezine you will in effect educate
yourself along with your subscribers. While you may know a good part
of the information that you'll be sharing with people, there are going
to be subjects that you'll have to do a little research on yourself,
especially if you're writing about a new technology. People who
publish an Ezine on video games constantly have to keep up with new
releases and try them out in order to be able to accurately report on
them. Yes, some Ezines can actually cost you some money in order to do
them justice.
Then of course there is the point of educating your subscribers. In
doing this, you're not only educating them but also building up
credibility for yourself. You're also making yourself into an
authority on the subject of your Ezine. In giving your subscribers all
this information, which they are getting for free, you are providing a
valuable service for them, especially if the information you provide
them with is useful. How will you know? Most likely if you see your
list of subscribers increasing and members are sticking with you, then
you must be giving them something they want.
Ultimately, as you build credibility and people see you as an
authority on the subject you're reporting on, they will be more
inclined to purchase one of your products, which hopefully will be
closely related to the Ezine itself. Let's say for example that you
are reporting on the latest video games in each issue and you happen
to be a game designer. If you recommend games to people and they write
back saying the game was as good as you said and you just happen to
have your own game that you created, they may be more inclined to give
your game a shot because you have developed a trusting relationship
with them.
And of course, as this credibility spreads throughout the Internet,
your name will start to become attached to the particular medium that
you're reporting on. People will start subscribing to your Ezine in
droves. No, it won't happen overnight, but if you keep giving people
good quality content, word will spread.
And all of that is the reason why you should offer your own Ezine.
Kind regards,
Ken Mathie.
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Copyright 2006 – Ken Mathie. Editor PMCezine...
You are free to reproduce this article as long as no changes are made,
the author's name is retained and the link to our site URL remains active.
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