Probably the most difficult part of Internet marketing in general,
whether it's in promoting a resale rights package or just selling dog
food, is building a subscriber base. How do you get people to sign up
for your newsletter or e-zine or whatever form of communication you
intend to use in order to get your offer to these people? Hopefully,
after you read this, you'll end up with a few good ideas.

The best way to build a subscriber base is to offer something for
free. Regardless of what form of initial advertising methods you use,
whether it be traffic exchanges, safelists, message boards or what
have you, the one thing you DON'T want to do right off the bat is try
to sell them something. You want to give them something of value, free
of cost, that they will look at and see as something that can help
them attain their goals of financial freedom.

One example would be to put together a splash page for a traffic
exchange offering the visitor a free report on Internet advertising
that explains in detail, each form of advertising and the pros and
cons of each. Break the report into a number of autoresponder
messages. You could make each message focus on a different form of
advertising, such as safelists in one issue, message board and forum
posting in another and so on. With all the different forms of Internet
advertising that there are, you could easily create a series of 9 or
10 emails. In each one you could give the subscriber certain tips and
subtly point them in the direction of purchasing your product. Again,
you don't want to sell them outright but after seeing how much
valuable information you've given them, they are more likely to trust
you when you tell them that YOUR product will make their life better.

Another way to build your subscriber base is to write to an e-zine
owner and offer to write articles for them in exchange for being able
to include a link to your opt in newsletter or autoresponder at the
bottom in your signature. Don't pay to advertise in the e-zine because
your intention is not to make a sale but to build your subscriber
base. An e-zine ad can be very expensive and since you're not trying
to make a direct sale, the costs just aren't justified. Write a series
of articles. Tell people at the end if they want more free info on the
subject they can get it by subscribing to your newsletter or
autoresponder series.

If you're really ambitious, what you can do is build your own web site
in addition to the sales page that you have for your resale rights
package. Don't directly promote the sales page. Instead, promote the
web site which should contain a number of articles and free
information that will give the people that go there a good education.
If they see that the information is helpful, they are more than likely
to trust what's on your sales page which you will subtly lead them to
in various places on your web site. You have to be very clever about
how you do this. You don't want to make it look like you are trying to
sell them something.

As I said up top, building a subscriber base is not easy. But by
following these simple tips, you have a good chance of getting quite a
few subscribers who can become potential buyers.

Warmly.

Ken Mathie.

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Copyright 2006 – Ken Mathie. Editor PMCezine...
You are free to reproduce this article as long as no changes are made, the author's name is retained and the link to our site URL remains active.

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