Resale Rights. Some people have a pretty good clue of what that means.
Others are totally in the dark. But very few realize that resale
rights are kind of like Heinz Ketchup. There may not be 57 different
varieties, but there are enough to make the average marketer scratch
his head and wonder where to begin when it comes to either creating
his own product with resale rights or getting involved with an already
existing product. What's the difference? Well, this article is going
to try to answer that question as simply as possible, though this is
by no means a simple subject.

Resale rights products come in all different shapes and sizes. Some
come in the form of a great number of products bundled together and
then sold for some ridiculously low price. Others are a single product
sold for a four figure sum. On top of that there are the different
types of rights mentioned above.

For starters, there are your basic resale rights. These only give you
the right to sell the product and nothing else. You can't claim that
the product is your own and you can't grant another person resale
rights for this product. These rights are usually the cheapest to get.
This makes it easier to get into the black. In many cases the rights
are free. These rights usually have a fixed price and terms for sale.
In other words if the product sells for $10 you can't sell it for more
or less money. If you're buying rights to the product, make sure you
understand it well enough before you sell it as there are bound to be
support questions coming your way.

Master resale rights are a little more involved. These usually come
with a web page to go along with the product. They'll give you the
right to sell the product and also to pass along resale rights of this
product to your customers. The products with the best master resale
rights are the ones that contain a zip file that has everything you
need to put on your download page.

Then there are private label rights, of which there are basically two
kinds. The first type is where you are given resale rights for the
finished product and also allowed to put your name on it as author of
the product. However, you are not allowed to change the product in any
way. All you are allowed to do besides sell the product is put your
own name on it. But it must stay absolutely unaltered from its
original state.

The second type of private label rights is what is called source code
rights. The product itself is not finished and ready to sell. It is
actually the raw source code that you can use to produce a finished
item. If it is a program, like an ad blaster, it will be in source
code format. If it is an informational product, like an ebook, it will
usually come in the form of a Microsoft Word document or some other
word processor format. This product can be changed in any way you
like, including turning it into a product that grants certain resale
rights of any of the type mentioned. You are limited only by your own
imagination.

Now that you know what the different types are, it's time to decide
which ones you are going to pursue in order to make some money with.

Warmly.

Ken Mathie.

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Copyright 2006 – Ken Mathie. Editor PMCezine...
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