The biggest single reason for failure on the internet... Herd Mentality

 

Ken Mathie here. I hope you're having a great day! Remember to let me know if there is anything I can do to help you. My contact info is below as always... The following message I sent to my subscribers Oh' I guess about a year ago and in light of a large number of messages I have received over the past  two weeks, I thought it timely to send it again. First seven points you should consider before purchasing any product or joining any program online. Especially those high ticket items that are going  to take you by the hand and show you bla, bla. #1. Be sure you can afford to purchase. #2. Be sure you need it. #3. If you purchase, be sure you'll read it. #4. If you purchase, be sure you'll take action. #5. Be sure there is a human to support you. #7. Read numbers one and two again. Here's the biggest single reason for failure on the internet...  Hey, I'd better shout in case you didn't hear me -  I'm going to tell you THE BIGGEST SINGLE REASON FOR FAILURE ON THE INTERNET...  Did THAT get your attention?  If you stick with me through this short series, you're going to hear me use this particular expression over and over...  ********** HERD MENTALITY ********** It is VITAL that you understand Herd Mentality, not just to protect yourself against it, but to make use of it in your own Marketing efforts.  Herd Mentality is the easy-to-understand term for Mass Psychology. And mass psychology is a subject you must get a basic grasp of, to make sure you understand what is going on around you.  You'll see it time and time again on the Internet... Hey, I'm not saying you shouldn't try things out, I'm just suggesting you take a step back and examine the facts before and after you leap. If necessary, get out and cut your losses before you are in it too deep to beat a dignified retreat. You maybe saw the ads for "KISS" that were flying round the email system in January 2003. Here's how their ad read...  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~  Thought you should be told this TODAY!  YOUR LIFE WILL NEVER BE THE SAME AGAIN...  * FACT 1:  KISS can retire you in 180 DAYS!!  * FACT 2:  1 day to $7  28 days to $5000  180 days to $6 MILLION  .... MONTHLY and AUTOMATICALLY!!!  ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Incredible isn't it!!  This heap of unadulterated gibberish was being pushed around by a company called cyberwincity.com who run lotteries and casinos! (Now there's a company  I'd trust my life-savings with!)  But you know what? HERD MENTALITY caused thousands and thousands of would-be marketers to believe the line (which I didn't show above) that said "Everybody's getting on the KISS bandwagon now. Don't let it leave without you."  And off they all went to give these people $20 a month of their hard-earned money.  The only people due to make $6 million out of this are the owners of cyberwincity.com, who are probably right now comatose on a white-sand beach in the Caribbean!  How is it that normally sensible people can get drawn into something as transparently dumb as this?  The answer lies buried in our self-survival system. It's a deep-rooted desire not to get left out. As humans, we share many common traits. No matter what nationality, color or creed, the fear of loss almost always outweighs common sense (Join KISS or everybody else will make money from it and you won't.)  And it's a key principle of your Online Health Check to understand these triggers so you can use them effectively in your own marketing.  The first nine words on Graham Hamers bull-free-zone  website are "DON'T GET LEFT BEHIND!" - "YES! You,  Too, Can Discover..."  Notice the triggers... "get left behind" and "you, too"  Already the reader is beginning to suffer a sense of loss! What is it that other people already have or know, that he/she doesn't?  And Graham set that trigger in the very first sentence!  Also, by understanding these Herd Mentality triggers, you can build a shield with which to protect yourself when faced with someone using the same technique on you.  Start today...  Mentally disect all the adverts you come across. Ask yourself the simple question, "Are these claims realistic?"  Forget the schemes that have no product (of value). "Get ten more people to sell our rubbish report, and we'll give you an extra rubbish report", does NOT qualify as a product! You should look for serious, quantifiable, products.  Forget the claims of how many other people have already joined this scheme. They're probably not true anyway.  Forget the insistence on how you should do it before the price goes up. It's a lie.  Forget the mathematics of full matrixes. To fill a 9x9 matrix, you would need to sign up 387,420,489 people! There's about as much chance of that as there is of winning a national lottery without buying a ticket. Every man, woman, child and baby in USA would have to sign up under you 1½ times to fill that matrix!  Forget the statistics. Remember what Benjamin Disraeli, the British Prime Minister is quoted (by Mark Twain) as saying... "There are three kinds of lies: lies, damned lies and statistics."  Just ask yourself the simple question...  Does This Make Sense?  * FACT 1: KISS can retire you in 180 DAYS!!  Er... yeah? (Does this make sense?)  * FACT 2: ... 180 days to $6 MILLION  Duh! (Does this make sense?)  When you ask yourself that simple question, something as dumb as "KISS" becomes a  put-it-in-the-trash-no-brainer doesn't it.  That's not to say that "KISS" or any scheme like it isn't going to pay you some money but, if the owners are prepared to bullsh*t you on that grand scale, they clearly don't rate your intelligence too highly.  Mostly, schemes like this are just looking for people who will send them their money (and wonder why their bank account is growing smaller!). The only winners are those who get in very early, which includes the owners, of course!  People who join these matrix-based (read: pyramid) schemes at the end of their (usually short) lifecycle get burned!  The problem is, you never know if it's nearing the end ... so best stay away altogether!  NOW you know why this series of emails is so important to you. If it does nothing else, it will give you the information you need to STOP promoting garbage, and choose, instead, good products and services.  The dangers of Herd Mentality will always be there. It's human nature.  As a prospective Internet Mega-Star, it's your job to USE IT in your promotions and to IGNORE IT in assessing other people's products.  We'll talk more about Herd Mentality as this series progresses... It's a key issue  Until next time, Here's my hand for your success, Ken Mathie Enhancing People's Lives Through Creative Technology  http://www.profitdot.net  http://www.homebizniche.com  PS. If you are not sure a program or product is right for you. Contact the person sending the offer and ask if they have  and use the product, also ask, what it has done for them.