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Today’s
article deals with a subject that we all need
to read, study and understand…how to create
an EFFECTIVE ad.
Online
advertising on the Internet leaves a lot to be
desired. We have ads that emulate
Windows-warning boxes. We have pop-ups and
pop-unders. All of these are developed with
the intent to make people notice them.
However, most of them only end up irritating
them. Advertisers, especially those with small
budgets, can't afford to waste money on
ineffective buys. In order to optimize your
advertising buys, you need to concentrate on
improving your creative.
Here
are some tips that might help:
Step
1: Define clear goals of your advertising
campaign
The
most important aspect of any advertising
campaign is to have a clear objective in mind.
You may be targeting a specific group of
people, your initial aim may be to target at
least 1000 internet surfers and so on and so
forth. Have a well defined, clear purpose.
Step
2: Identify the most effective sites for
achieving your goals
Sites
that are most relevant to your product or
service will, more than likely, be your best
bet; but also consider larger sites or
networks that can target the audience you're
trying to reach. They can be very
cost-effective. If you have multiple products
or services that appeal to various target
markets, you'll have to consider sites that
reach all those various segments.
Step
3: Craft your message to fit the needs of the
audience you're targeting
This
comes down to understanding the audience of
the sites you're advertising on. The message
you use on a technology site to appeal to
technologically savvy customers won't have the
same appeal for visitors on a small-business
site. Focus your campaign.
Step 4: Content of your
Ad
Pay
particular attention to the content of the Ad.
The content should be such that it clearly
distinguishes your product or service from
your competitors’. Have a catchy headline.
The headline is probably the most important
part of the Ad – It is the customer puller.
Step
5: Formulate the specific promotional messages
that correspond to your goals
The
promotional messages should concentrate on the
major selling points of your product or
service and have a strong call-to-action.
Step 6:
Make the desired action clearly visible
This
certainly doesn't mean the desired action
should necessarily blink, bounce or do flips,
but it should be visible within an accepted
format for the media you're using. In the case
of the Internet, underlined text links,
"click here" text entry boxes, and
pull-down menus are all ways you can make the
desired action clearly visible.
Step
7: Design the ad so it looks like it belongs
on the sites where you're advertising
For
instance, you may want to use the site's font
faces in your text, color schemes in your
background, font color choices overall, and
emulate images where appropriate. Try to
conform to the environment so potential
customers visiting the site don't gasp in
shock when they see your ad.
Step
8: Produce multiple versions of each ad
Create
three or four versions of each ad, changing
the promotional message, call-to-action, font
faces and color schemes. This is especially
important if you're doing price testing or
gauging reaction to specific promotions. By
splitting your advertising buy among the
various versions of your creative, you can
then start to optimize your buy based on the
message that works best.
With
these tips, you will not only be able to
create an ad, but you will be able to create
an effective ad that does what it is supposed
to do – sell your products and services.
Talk
to you soon!
Warmly,
Ken
Mathie.
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Profit-Plan
It's a proven statistic that 95% of Internet
Marketers
will lose their entire investment. Chances are
that
you will be one of them... unless, of course,
I tell you
how to avoid it.
YOU must make the first move...
http://www.l1nk.com/8lI/pp.html
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