What is
Podcasting?
If
you grew up in a household where the newspaper
was delivered on Saturday morning, you were
probably involved in the weekly fight to get
the section you wanted. Maybe Dad wanted to
read the news, and Mom wanted the lifestyle
section. An older sister might want the
entertainment, and an older brother might want
the automotive section, and the youngest child
in the house will probably ask for the comic
section.
The
newspaper was delivered to the front door, Dad
went outside in his slippers and picked it up,
and the paper was distributed to the house
according to the interests of the people in
the family. While the idea might generalize
the interests of the people living near house,
the weekly newspaper-section-grab is played
out across America.
People's
lives are busy and not everyone is interested
in everything all the time! You don't have the
time to cut through the clutter of
information, you simply want to get at the
thing that interests you, and ignore the rest.
As
the information age increases, and the
availability of content seems to grow
exponentially every single day, the need for
organization and selectivity of information
and entertainment becomes more and more
important.
The
latest information delivery platform to take
the net by storm is Podcasting.
The
term “podcasting” can be confusing to some
people, because it draws its origin from the
combination of the word “iPod” and the
word “broadcast.” While you do not need an
iPod to enjoy podcasting, the term probably
caught on for convenience, and its audible
similarity to the word “broadcast.”
>>>TECHNICAL
TERM: PODCAST
What
is podcasting?
Although
we'll get into the technical terms later,
podcasting is an audio file that you can
listen to on your computer or on a portable
device. Note that it does not have to be an
iPod, but can be almost any kind of portable
audio device like an MP3 player.
>>>TECHNICAL
TERM: MP3
*
Wouldn't it be great if someone paid attention
to your
needs
once in awhile?
*
Would it be great if people catered to your
interests?
*
Wouldn't it be great if you could save more
time?
*
Wouldn't it be great to stay on top of your
industry without subscribing to and reading a
dozen magazines?
*
Wouldn't it be great to hear inspiring
speakers whenever you wanted to?
*
Wouldn't it be great to drive to work and
listened to the stuff you wanted to hear on
the radio?
*
Wouldn't it be great to if you had some other
option than the radio or your collection of
music when you go for a walk?
*
Wouldn't it be great if you could eliminate
annoying radio DJ banter just listen to the
good stuff?
PODCASTING
-- It's all about you
Ten Ways to
Make Money Podcasting
#1:
Advertising
#2:
Direct Marketing
#3:
Indirect marketing
#4:
Affiliate programs
#5:
Paid listening
#6:
Pod-seminars
#7:
Ancillary service
#8:
Freelance podcaster
#9:
Audio support
Money
Making Tip #10: Get creative!
This
is still a fledgling industry and there is so
much unexplored territory. You can be sure
that the inventor of the car, the phone, or
the computer had no idea the extent of
income-generating applications available to
the modern user when they first invented it!
Here
are a couple extra ideas to get you thinking:
- If
you're a writer or publisher and you have
a book to market, consider podcasting a
couple "teaser" chapters and
providing a link to buy your book.
- A
television producer creates a podcast
about the show he’s producing so people
get a behind-the-scenes look at the show's
development. Can you offer a
behind-the-scenes look at what you do?
- Can
you package and sell other people’s
podcasts (with their permission, of
course!) in a related and coherent
package? For example, can you find
podcasts from different people describing
different cars and sell them individually
to consumers who can listen to a podcast
as they try out each car?
Getting
creative will help you make money! These are
just a few ideas to get you thinking about the
opportunities that are out there.
Your
head is probably buzzing right with one word:
opportunity. If you’re like most people, you
see podcasting as an exciting way to get
informed and be entertained at your leisure,
while at the same time giving you the
opportunity to make a better living!
Podcasting:
Go From Beginner To Pro…
Don’t
sound like an amateur when you do a PodCast…
Sound Just Like A Professional News Anchor....
The Next Time You Create Your Own
Podcast Or Vblog!
Warmly,
Ken
Mathie.
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